Search Engine Marketing

Every good marketing plan includes advertising. Your internet marketing strategy is no different. Search Engine Marketing (SEM) refers to the process of promoting your website to increase visibility of your site in the search engine results pages (called SERP’s) as well as on other websites via contextual advertising. The heart of SEM is the Pay Per Click model which is basically a way for an advertiser to bid on keywords that are relevant to them so when a user types those keywords into a search or they visit a sit that has contextual advertising, their ad shows up to drive visitors to their site.

To shorten it up, SEM is advertising. As any good marketer knows, the more relevant and targeted the advertising is to your target audience, the higher your conversion rate and ROI (return on investment) is. The fact is, for most businesses on the web, advertising doesn’t get more relevant or targeted than with Pay Per Click (PPC). You can literally hone in on the customer that is looking for exactly what you have to offer for pennies.

The truth about PPC is, however, that it can be confusing and very time consuming. How effectively your dollar is spent is dependent on how well your keywords, negative keywords, ad groups and ad content matches up with your offerings (don’t worry, if you don’t know what all of these terms mean and how to improve them…you are in the right place). Google also utilizes a measurement that they call quality scores to determine how prominently your ad displays in its SERP’s based on a combination of all of those factors. All of this means that spending your money wisely and maximizing your ROI takes effort, tweaking, and, ultimately, time. A little know-how goes a long way too…

We have spent countless hours creating well thought out, well executed PPC campaigns and we can help your business take advantage of this incredibly powerful tool. We can help you take control over your SEM efforts in order to capitalize on increased conversions and, ultimately, increased profits.

Contact us today to learn more about how we can help you create an online advertising program that goes to work for you.